Beautiful Fitness Business Software
First Investment: June 2014
Influx is a beautiful app for running fitness facilities from a tablet, phone, desktop or laptop.
Influx provides software honed for fitness businesses. By focusing on simplicity and functionality, they provide gym owners all the tools to run their business and frees up more usable time by eliminating software frustration. Gym members can self-manage classes, appointments, memberships, and workouts. Gyms can also run self-managed kiosks, embeddable, bookable timetables and in-gym TVs from any device.
InfluxHQ Limited (Influx) was founded as a Wellington based provider of software for CrossFit gym owner-operators to run their gyms. CrossFit gyms proved the ideal proving ground for extending their offering to larger and traditional gyms offering group fitness classes, and Influx have positioned themselves as the “Beautiful Fitness Business Software”.
Influx was co-founded by Scott Mayo, who worked on Influx for a year and a half before our investment, and who bought years of experience from developing software for Les Mills International — the world’s leading provider of gym programs. He was joined by his wife and CEO Dania Mayo.
Punakaiki Fund acquired 18.33% of the company as part of a “friends and family” round, with the remaining 11.67% of the company not held by the Mayo’s acquired by their relatives. A later round of investment saw our ownership increase to 25%.
LCWM has provided advice on capital structure, sales growth, and company restructuring.
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