RedSeed delivers coaching learning for retail and B2B sales clients, helping businesses coach their own team to deliver better performance outcomes. Its online learning ecosystem was primarily developed for large retailers, helping tens of thousands of front-line staff and entire organisations.
RedSeed’s difference is integrating a coach-led approach into its platform, which enables leaders to help change behaviour, improve sales and other business outcomes. In the New Zealand retail business market, clients include Farmers, Foodstuffs, Icebreaker, 2degrees, Kathmandu and Torpedo7. In 2021, the company acquired KiwiHost, which was one of New Zealand’s longest-running training companies.
The last investment by Punakaiki Fund was the purchase of shares from a RedSeed co-founder in 2020. As a result of buy-outs of passive and active founders Punakaiki Fund’s shareholding is 48.5%.