RedSeed
Online Retail Training
Shareholding: 48.5%
First Investment: March 2015
RedSeed offers an end-to-end solution through proprietary and customised modules in a SaaS Learning Management System for large retailers looking to increase sales through their sales team. With over 50,000 active trainees, RedSeed has a significant footprint in the New Zealand retail business market, with clients including Fletcher Building, Foodstuffs, Icebreaker, 2degrees, Max, Kathmandu and Revlon. Australian clients include Drummond Golf, M.J. Bale, Weber, Beaumont Tiles and Red Bottle. RedSeed is based in Christchurch and has an office in Australia.
Punakaiki Fund agreed to purchase shares in two tranches from a RedSeed co-founder early in 2020. The first tranche was purchased before the financial year-end, and the second after the end of FY20. After the latter purchase, Punakaiki Fund’s shareholding increased to 48.5%. LWCM is active in the governance of RedSeed including advice on local and international strategy and growth, pricing, balance sheet management and executive recruitment negotiations.
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