RedSeed offers an end-to-end solution through proprietary and customised modules in a SaaS Learning Management System, predominantly for large retailers looking to increase sales through their sales team. With over 50,000 active trainees, RedSeed has a significant footprint in the New Zealand retail business market, with clients including Fletcher Building, Foodstuffs, Icebreaker, 2degrees, Max, Kathmandu and Revlon. Australian clients include Drummond Golf, M.J. Bale, Weber, Beaumont Tiles and Red Bottle. RedSeed is based in Christchurch and has an office in Australia. The company acquired Kiwihost in 2021.

The last investment by Punakaiki Fund was the purchase of shares from a RedSeed co-founder in 2020. As a result of buy-outs of passive and active founders Punakaiki Fund’s shareholding is 48.5%.